Take Care of Yourself
Wealthsimple debuted a campaign aimed at growing its clientele and building brand awareness. The Toronto-based investment company is building its business around getting younger Canadians (aged 25 to 39) to set up accounts that it says will ensure them financial comfort as they age. Virtue, Vice Media‘s in-house creative services division, asked M&H to handle all mechanicals and retouching for the campaign. As a team we successfully delivered retouched mechanical artwork, which was then adapted to TSAs, digital boards, wall murals and mega-posters across the Toronto markets.